HS
Brand Strategist & Designer

Himanshu
Sah

I help founders transform their products into authentic brands — crafting identities and strategies that resonate deeply and build lasting connections.

View Work
Brand Strategy
GTM Planning
Visual Identity
Community Growth
Event Design
Partnership Strategy
Market Expansion
Brand Strategy
GTM Planning
Visual Identity
Community Growth
Event Design
Partnership Strategy
Market Expansion

Who I Am

Building
Brands
that last

With a focus on trust, creativity, and transparency, I craft brand identities and go-to-market strategies that resonate deeply. From zero-budget scrappy startups to institutional GTM plays — I work where ideas need to find their audience.

200×
ROI Delivered
314+
Community Built
100+
Design Assets
Himanshu Sah
Himanshu Sah
Strategy

Projects

04 Cases
01
BaithakX
Exclusive invite-only founder community. Word-of-mouth GTM, full brand identity, partner management with HSBC, Innovation Hub UP & AKTU.
Event & GTM
₹30 Lacon ₹15K budget · 200× ROI
02
Waystars AI
Nepal market expansion via IN-SPAN diplomatic framework. Indian Embassy alignment, NICCI, grassroots university penetration strategy.
GTM Strategy
350K+CAN Info-Tech audience
03
Greenverse
End-to-end branding & B2G GTM for a plant-based air purifier brand. 100+ assets, pitch deck, fundraising support, institutional sales.
Branding
100+Warm leads generated
04
Startup Spotlight
Exclusive paid startup podcast. 8-day shoot, 7 founders, 14 promo creatives, complete narrative curation & production.
Program
48Registrations · ₹15K ticket

Tools &
Platforms

Design & Creative
Adobe Photoshop
Adobe Audition
Figma
Canva
CapCut
BrandBird
Marketing & Advertising
Meta Ads Manager
Google Ads
LinkedIn Outreach
Instagram Creator Studio
WhatsApp Business
Productivity, CRM & Operations
Notion
Trello
Zoho CRM
Google Workspace
Shopify
VS Code
Perplexity AI

My
CV

Click any role to expand the full details — responsibilities, outcomes, and skills used. Everything from the PDF, right here.

Download CV
350K+
CAN Info-Tech
target audience
NPR 1,500
Positioned price
vs grey market NPR 499–999
  • Designed Nepal GTM using the IN-SPAN diplomatic framework
  • Aligned with Indian Embassy Commerce Wing & NICCI for B2G channels with Indian MNCs operating in Nepal
  • Mapped grassroots penetration across university tech clubs, Microsoft Learn Student Ambassadors, and Google Developer Groups
  • Designed a zero-CAC Scholar's Pack with the Indian Embassy to seed adoption among top student influencers
  • Identified CAN Info-Tech 2026 (350,000+ visitors) as primary acquisition event and Nepal Bharat Library (500-seat auditorium) as press launch venue
  • Positioned Waystars as Nepal's first officially compliant AI platform — framing it as a knowledge tool, not just a commercial product
Market ResearchDiplomatic GTMPartnership StrategyCompetitive PositioningCommunity Mapping
₹30 Lac
Revenue on
₹15K budget
200×
Return on
investment
314
Community
members built
  • Designed a word-of-mouth first GTM approach leveraging existing founder networks and targeted outreach to curate the right room
  • Focused on getting the right 10 people in the room who would each bring 10 more — building a high-trust, high-value community from the ground up
  • Secured three marquee institutional partners: HSBC (financial credibility), Innovation Hub UP (government ecosystem access), and AKTU Lucknow (academic network)
  • Managed complete event logistics across two editions — timelines, venue coordination, approvals, ticketing, and guest experience
  • Designed curated goodies, custom decor, and a dedicated landing page to maintain brand consistency and drive pre-event engagement
  • Built BaithakX's complete brand identity from scratch — logo, colour system, typography, and creative assets across social, venue, and print collaterals
  • Positioned as an exclusive, invite-only community to create perceived scarcity and drive demand through aspiration rather than mass outreach
Brand IdentityCommunity BuildingWord-of-Mouth GTMPartnership ManagementEvent ProductionRevenue Strategy
100+
Design assets
across 4 platforms
100+
Warm leads
generated
  • Built complete brand identity from scratch — defining visual language, tone, and brand story across 100+ assets including standees, banners, event collaterals, and a product catalogue
  • Developed a B2G-led GTM strategy positioning Greenverse as a premium, luxury air purifier brand
  • Secured placements with government officials and institutional buyers in high-visibility spaces — building brand credibility top-down rather than relying on traditional B2C acquisition
  • Generated 100+ warm leads through targeted outreach and strategic institutional partnerships, converting several into multi-order sales
  • Designed a comprehensive investor pitch deck showcasing Greenverse's value proposition and growth potential, supporting fundraising conversations
Brand Identity DesignB2G GTMSales & PartnershipsPitch Deck DesignPrint Design
48
Registrations
generated
₹15K
Ticket size per
startup
8 Days
Shoot across
7 founders
  • Crafted the entire program narrative — from initial paperwork and curation to story writing, every detail handled in-house
  • Managed venue selection, props, stage design, and all aspects of the shooting environment to provide a visually compelling backdrop
  • Established a distinctive brand identity — produced 14 promotional creatives and 10 videos to build interest and excitement
  • The 8-day shoot featured 7 founders, each sharing their stories and insights, with our team leading the shoot and directing each session
  • Editing outsourced due to a last-minute budget cut — but production quality was maintained throughout
  • With a paid podcast model and efficient promotional strategy, the program generated a strong reception — confirming the program's potential for future iterations
Program CurationStorytellingVideo DirectionVenue & ProductionBrand PromotionMonetisation
  • Managed full event design for the G20 Digital Innovation Alliance (DIA) full session at India Expo Centre & Mart, Greater Noida
  • Produced standees, banners, stall designs, and all media outreach collateral for Startup Kumbh partnership
  • Coordinated partner activation from planning through on-ground execution and co-branding
  • Designed the MeitY Startup Hub newsletter — published at msm.meity.gov.in
  • Created biography designs, report booklets, and the official Startup Kumbh booklet (B.K. Birla SDG Awards, March 2024)
Event DesignPrint CollateralPartner ActivationNewsletter DesignBooklet Design

What I Do

01
Brand Identity

Logo systems, colour palettes, typography, and complete visual language across every touchpoint.

02
GTM Strategy

Channel selection, messaging architecture, community-led and institutional growth plays — from zero.

03
Event Design

Concept, venue, partners, collateral, and on-ground experience management end-to-end.

04
Partnerships

Pitching and managing institutional partners from MNCs to government bodies — unlocking new channels.

05
Content Design

Social creatives, pitch decks, booklets, newsletters built for memorability and conversion.

06
Market Research

Competitive landscaping, audience profiling, pricing strategy to find your exact angle.

07
Community Building

High-trust communities through curated networks, invite-only positioning, and word-of-mouth loops.

08
Pitch & Fundraising

Investor-ready pitch decks and narrative frameworks that communicate vision and growth potential clearly.

Let's Connect

Let's
Build
Together

Whether you're a founder looking to define your brand, expand to new markets, or build a community — I'd love to hear what you're working on.

HS
Available
Now
Open to Work